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Services

Posted by Marketing Services-Latinamerica On 7:43 PM

Latinamerican Marketing Services operates in three specialties:

1.-Marketing and Business Consulting
2.-Sale and rental of data bases and
3.-Business Applications Development.

Latinamerican Marketing Services is ready to provide its customers with solutions to their research needs with the rigor that has always characterized using the most advanced technological tools.

Marketing & Business Consulting

Posted by Marketing Services-Latinamerica On 7:41 PM

The Business Consulting area advises companies on strategic decision making with the objective of generating lasting, direct impact on the profitability of a company. The services offered by this area are:

a) Strategic Planning
b) Analysis of the Competitive Dynamics (ACD)
c) Analysis of the Sales Force


a) Strategic Planning



Strategic Planning ensures that organizations develop a clear vision and specific objectives that are shared by the entire organization. During the process, information is incorporated and the perceptions of the organization’s members are systemized. The opinions of clients and consumers are also taken into consideration to obtain a thorough understanding of the organization and its positioning in the market. Upon completion of the planning process, the company has strategic objectives for five years as well as action plans for the following twelve months, complete with associated goals and concrete indicators.

Strategic Planning incorporates a short and medium-term perspective on the company’s corporate strategy. In the consultancy process, the best opportunities are sought to generate value for the company through an objective evaluation of the company’s internal situation, how the company is perceived and how it compares with its competitors.

Once the gaps between a company and its competition have been defined, it is possible to identify new business opportunities and define objectives that are tangible, measurable and implementable through action plans. The Strategic Plan also serves as a starting point for the design of growth strategies, portfolio reevaluation and even potential mergers and acquisitions.

b) Analysis of the Competitive Dynamics (ACD)

ACD guarantees an adequate understanding of the market through a thorough analysis of the demand and the actors that make up the supply. With this analysis, the competitive dynamics of the market are systemized and presented and each actor’s relative position is determined.

ACD makes it possible to understand a market’s dynamics measure its size and identify the main forces that define supply and demand. For this purpose, ACD utilizes an analysis framework that considers industrial organization, the fundamentals of corporate strategy and the game theory. In addition to this solid conceptual framework, we use market techniques that are appropriate to each scenario.

ACD provides indispensable information to assist companies that wish to redefine their commercial strategy, increase their market share, identify new market segments to serve, launch a new product or enter a new market. ACD also provides businesses with the knowledge necessary to understand their current market position, abilities and resources in a clear and objective manner. This in turn allows our clients to determine strategic options for new product and service design and development


c) Analysis of the Sales Force

An analysis of the Sales Force offers an objective diagnosis based on factors that have a direct impact on the productivity of a sales force: portfolio assignment, incentive structure, training systems, time and movement, knowledge and interrelation with the client, the sales force’s relation with the organization and its objectives. Additionally, time and movement studies are conducted to measure the effectiveness of the sales force and its compliance with company protocols.

Most companies make a significant investment in their sales forces. As such, it is important to examine the components of this group of individuals as the starting point of a process to identify opportunities to improve efficiency.

Sale and Rent of Databases (Perú, Chile, Argentina,Brasil)

Posted by Marketing Services-Latinamerica On 7:38 PM

The most important factor in a campaign of Direct Mail, is the quality of the lists that you/they are used.

If their correspondence is dedicated to people that don't represent the appropriate segment for the purchase of its product or service, its campaign it will be dedicated to the failure.

For this reason in our company elaborate and we design countless databases in a permanent way, with the purpose it is to possess modernized lists and that they guarantee a high answer potential for our clients.

Perú:

The economy of more economic growth in the region with growing consumption rates in all the sectors. The available databases are:

1. Consumers of products and services in Lima and the whole country
2. Business executives of public and private companies
3. Financial products owners
4. Companies ranked by sales and economic activity

Argentina:

Even when the outlook is deteriorating there are commercial spaces to increase the private consumption in the most cosmopolitan country of all Latin-America. The available databases are:

1. Consumers of products and services in Buenos Aires and the whole country
2. Business executives of public and private companies
3. Companies ranked by sales and economic activity

Chile:

Growth prospects for 2010 points upwards. The financial system seems capable of facing the current global financial crisis and the economy is set to acelerate next year. The available databases are:

1. Consumers of products and services in Santiago and the whole country
2. Business executives of public and private companies
3. Companies ranked by sales and economic activity

Brasil:

Brazil is the largest economy in Latin America. As its economy began to recover from the financial crisis, Brazil's Central Bank raised its expected economic growth rate from 4.5 percent to 4.8 percent last week. The available databases are:

1. Consumers of products and services in Río de Janeiro and Sao Paulo.
2. Business executives of public and private companiesCompanies ranked by sales and economic activity

For more available datacards in Latinamerica please send us an email to lrios@mslatinamerica.com


Business Applications Development.

Posted by Marketing Services-Latinamerica On 7:24 PM

We provide a full range of business application development services to help our clients maximize the use of information technology. Our expertise on a variety of platforms allows us to develop solutions that are not tied to a specific vendor or product. The list of platforms includes Win32, Windows Mobile, WinCE, Mac OS, UNIX and Linux.

Deciding how to deploy next-generation applications requires both expertise and experience. Specialists of Softage Inc have been working on custom business applications since 1991. LMS services encompass all stages of development, from conceptualization to implementation.

We are specialists in mission-critical financial application development, e-commerce, CRM software development, e-marketing systems, data management systems, business application programming and reporting systems . As mobile market grows our business application developers pay special attention to leveraging our expertise in providing added value mobile applications.

Contact: Luis Ríos-CEO & Marketing Manager Address: Arcos de la Frontera 133 Of.201 Lima-Perú Phone: (051)998118174 Email: lrios@mslatinamerica.com www.mslatinamerica.com
For more avaliable datacards in Latinamerica please contact us to lrios@mslatinamerica.com

Video: Perú Land of Opportunities

Perú: Investments Opportunities 2,010

Chile: Highlights & Perspectives 2,010

Argentina: Why to invest?

Brasil: Forecasts and Economic Development